Decoding media messages

In this activity you will collaborate in a small group, select an item of media and apply a list of key questions to this item.

1. Your tutor will have placed you into groups of four using the lesson group labelled Media Literacy Analysis.  Each group will have been allocated one of the media clips listed below. Use the comment area to conduct the analysis (in steps 2 to 4).
2. You may use the NAMLE key questions in this activity. Discuss whether you think additional questions need to be added and in what section they should appear. Note that not all questions are relevant to every item of media (see next step).
3. Based on the media, decide which questions should be asked to analyse this media.
4. Apply the selected questions to the media item and share your responses with each other.

Your group will be allocated one of these clips:

• AXE Apollo – Lifeguard TV Commercial
• Pfizer Commercial
• Bank of India home loan commercial
• Diane shoe commercial
• Nando’s Chicken commercial
• The Force: Volkswagen commercial